What we did

The Scottish Golf Union (SGU) is the nation’s national organisation entrusted with fostering all types of participation in the game at club level. The Word Agency was called in to advise the SGU on media strategy as it sought to negotiate a peaceful solution to its recent internal debate regarding amalgamation with Scottish Ladies Golf Union. We also helped the SGU begin a process of informal engagement with the journalists and editors responsible for golf coverage in Scotland’s leading print and broadcast media outlets.